PDSL becomes Title Sponsor for FW Nations Cup World Qualifiers in Dubai
Formula Woman is delighted to announce PDSL as the title sponsor for the Formula Woman Nations Cup World Qualifiers, underscoring a groundbreaking partnership to champion women in motorsports. PDSL stands for Pragmatic Design Solutions Limited and is a trusted Microsoft partner, renowned for delivering cutting-edge engineering and digital technology solutions.
This collaboration highlights PDSL’s dedication to empowering aspiring female drivers and advancing gender representation in the racing industry.
“I’m absolutely delighted to welcome PDSL to the FW Nations Cup World Qualifiers as our title sponsor. It’s such a perfect fit, especially with PDSL’s women’s empowerment and stem policies,” said Graeme Glew, Founder and CEO of Formula Woman.
As title sponsor, PDSL will collaborate with the Formula Woman Nations Cup World Qualifiers to foster innovation, create opportunities for women in racing, and drive advancements in race-sector technologies, strategic planning, and research & development. PDSL has been supporting Maltina Jashari who is representing Kosovo in The FW Nations Cup. Maltina will be flying the flag for PDSL at the world Qualifiers in Dubai on Dec 12th. This partnership is a pivotal milestone in PDSL’s mission to support emerging talent and make a lasting impact on the global motorsports landscape.
“Through this partnership, we aim to inspire and uplift young female drivers worldwide, leveraging our expertise to foster innovation and representation in motorsports,” said Ajay Hari, Technology Director at PDSL and founder of PDSL Technologies.
Maltina Jashari driving a SR3 Radical on a testing day at Donington Park Circuit
PDSL has developed unique products for the Formula 1 supply chain, showcasing leadership in enhancing efficiency and performance. Since 2010, PDSL has served Formula 1 teams and leading OEMs across the UK, USA, EU, and APAC regions. With ISO9001 and ISO14001 certifications, PDSL provides bespoke solutions across the automotive, railway, aerospace, and energy sectors.
Located at one of the UK’s premier technology parks and supported by an extensive global talent network, PDSL adapts swiftly to client needs, delivering advanced solutions with agility and precision.
“This partnership with the FW Nations Cup World Qualifiers not only showcases our dedication to motorsports innovation but also reinforces our belief in collaboration as a driver of positive change. It’s an exciting opportunity to inspire the next generation of female talent and push the boundaries of possibility in motorsports,” said Kranthi Puppala, Founder of PDSL.
The partnership aims to revolutionize the motorsport supply chain by enhancing visibility, efficiency, and innovation. PDSL will address key areas such as development, manufacturing, operations, and sustainability through advanced technology, strong supplier collaboration, and strategic logistics. This initiative promotes transparency, traceability, and streamlined operations to empower customers in optimizing performance.
Maltina Jashari driving a SR3 Radical on a testing day at Donington Park Circuit - 2
About Pragmatic Design Solutions Limited [PDSL]
Founded in 2010, PDSL specializes in engineering and digital technology solutions, serving clients in motorsports and beyond. As a Microsoft partner, PDSL combines technological expertise with industry-specific insights to deliver transformative solutions.
About the Formula Woman Nations Cup World Qualifiers
The FW Nations Cup World Qualifiers is a global initiative dedicated to promoting opportunities for women in motorsports, providing a platform for aspiring female drivers to represent their nations and compete on an international stage.
For more information about PDSL and its services, visit www.pdsl.com.
